Responding to growing consumer demand for TV-quality video on mobile products, Mobilygen is partnering with digital still camera (DSC), solid-state camcorder and cellular phone manufacturers to meet the low power requirements of mobile devices. Shipments of digital still cameras and camera phones are expected to reach 65 million and 250 million units respectively in 2004, and projected to be 100 million and 650 million units respectively in 2008.

Mobilygen developed the MG1264 H.264 codec specifically for low-power battery powered mobile products and enables one hour or more of video capture and playback on existing platforms. The MG1264 is implemented as a chip-level A/V co-processor and allows for easy system integration allowing the shortest possible development times, minimal development expenses, and lowest possible risk.

"Existing video codec technology does not allow mobile products such as digital cameras and cellular phones to match consumers' expectations for video," said Dr. Joseph Perl, Mobilygen President and CEO. "The MG1264 is the first video codec using the new H.264 standard to enable a no compromise, TV-quality video solution for consumers to capture and playback those important moments."

Mobilygen's Advantage

Mobilygen has developed a unique chip architecture dedicated to low power video processing. The patented EVE (Enabling Video Everywhere) architecture was used to implement the MG1264 and includes the following key technologies:

     - Dedicated hardware media processing engines that are active only when
       data is being processed

     - A highly-optimized hardware multi-threaded embedded microcontroller
       with single cycle context switching that controls all media processing
       operations and allows for easy integration of customer differentiating
       features

     - An advanced video pre-processor that greatly improves H.264 encoder
       efficiency and overall video quality

     - An ultra-efficient video processing oriented memory controller with
       forward seeking transaction reordering capabilities that doubles memory
       efficiency allowing all functions to operate with a single 16-bit SDRAM

     - Patented low-power H.264 video coding algorithms developed specifically
       to maximize video quality

     - Easy to control through standard firmware APIs -- no customer
       programming is required

    H.264 is the future of digital video

H.264, also known as MPEG-4 Part 10 Advanced Video Codec, is the newest video standard that provides superior compression efficiency. Leading industry standards and consortiums including HD-DVD, BluRay, DVB, DLNA, 3GPP, and ISMA are all adopting H.264 for their next generation systems. Mobilygen has specifically tailored the EVE architecture for H.264 and mobile applications where low clock speeds and low power consumption are required. The single-chip MG1264 is capable of TV-quality VGA 30fps H.264 video and two- channel AAC audio compression using substantially less power than standard MPEG-4 solutions, enabling longer battery life and extended capture and playback capabilities.

Pricing and Availability

MG1264 samples and Evaluation Board are available now with volume production scheduled for September 2005. The MG1264 is priced at less than $10 in production volumes.

About Mobilygen

Mobilygen is the leading developer of low power H.264 compression ICs for mobile products. Based in Santa Clara, Mobilygen is a privately held fabless semiconductor company backed by Kleiner, Perkins, Caufield & Byers, Redpoint Ventures, Lehman Brothers, Integral Capital Partners, and Cardinal Venture Capital. For more information, please visit www.mobilygen.com.

(C) Copyright Mobilygen 2005. All rights reserved.

CONTACT: Ruth Doering, +1-949-376-3126, Email Contact, both of
Sentire Marketing for Mobilygen

Web site: http://www.mobilygen.com/